Hi, I'm Ryan

Overview

Beyond Dharma is a purpose-driven consultancy founded to support yoga teachers, retreat leaders, sustainable properties, and local tour operators. Its mission is to shake up the wellness and sustainable travel world with authentic, conscious, and impactful experiences — rejecting cookie-cutter retreats and greenwashing in favor of real, transformative journeys.

To help establish a strong market presence and build credibility, I worked directly with the founder to create a complete brand identity and digital presence from the ground up.

My Role

I worked closely with the founder to create the Beyond Dharma brand and digital presence from the ground up. This included developing the brand identity, designing and building a custom WordPress site, and tailoring it to reflect the company's mission and services. I also set up deployment to ethical managed hosting with Krystal, ensuring a reliable and sustainable hosting solution. The result was a flexible platform that the founder could manage independently, with the technical foundation aligned to the business's values and growth plans.

Outcome

The brand and website launched successfully in time for Beyond Dharma's market debut, providing a professional platform to sit alongside its social media presence. The site received positive feedback for its clear design and usability, while the custom WordPress build gave the founder full control over content updates - from publishing blog posts to refining service details - without relying on a developer. This solid foundation allowed the business to confidently promote its services and begin building an audience from day one.

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beyonddharma.com

Overview

A luxury villa rental platform offering handpicked holiday properties across Europe and beyond. The site serves as both a high-converting marketing platform and a fully-featured custom booking system.

My Role

Over 11 years, I was deeply involved in the ongoing development and evolution of the Oliver's Travels website. I initially worked on building and refining a custom Laravel booking system, delivering features that streamlined internal processes and improved the customer experience. I later led a complete visual redesign of the site, working solo to implement a refreshed look and feel. More recently, I played a central role in a full platform rebuild - this time as part of a small team, migrating the frontend to React and introducing a headless WordPress CMS for the first time.

Outcome

The site consistently supported year-on-year growth, with major technical and UX improvements contributing to increased conversions and smoother team workflows. The React rebuild set the foundation for future scalability while improving editorial flexibility for the marketing team using Wordpress.

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oliverstravels.com

Overview

A high-impact promotional website for The Chemical Brothers, built to support a new album campaign and provide a central hub for music, news, and tour updates.

My Role

I was responsible for the full build of the site using Webflow, working closely with the designer to bring the visuals to life under tight time and budget constraints. This was my first Webflow project, requiring rapid upskilling and creative problem-solving to meet the deadline.

Outcome

Outcome The site launched in sync with a major release, successfully supporting heavy traffic and providing a smooth experience across devices. The client appreciated the clean admin interface and speed of delivery, especially given the compressed timeline.

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thechemicalbrothers.com

Overview

Cycling for Softies is a cycling holiday company offering curated leisurly tours across Europe. The website needed to blend elegant design with real-time availability and tailored itinerary options—while integrating smoothly with the company's bespoke booking infrastructure.

My Role

I led the development of the website using a hybrid architecture: a WordPress backend for content management and a Vue.js-powered frontend to deliver a smooth, app-like experience. I also helped design and build the custom Laravel property management system that powers availability, and pricing data across the site.

Outcome

The hybrid approach enabled editors to manage content easily while providing users with a modern, responsive interface. The tight integration with internal systems allowed for greater operational efficiency and a more engaging customer experience.

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cyclingforsofties.com

Overview

Sing Up is a national initiative dedicated to promoting singing in schools, providing resources, training, and digital tools to support teachers and students. The platform is used by thousands of schools and educators across the UK. During my 11 years at 3ev, I worked extensively on Sing Up, supporting and enhancing the site while also playing a key role in a major redesign project.

My Role

Over more than a decade, I supported and enhanced Sing Up’s platform through ongoing development work, while also playing a key role in a major redesign that modernised the site. My work involved navigating a complex technical stack, integrating TYPO3 as the CMS, Magento for e-commerce, Salesforce for CRM, and maintaining extensive legacy code. I collaborated closely with stakeholders to ensure the platform stayed reliable and user-friendly, while evolving to meet the needs of a large and growing educational user base.

Outcome

Sing Up's platform remained reliable, scalable, and user-friendly throughout more than a decade of continuous growth. The redesign project provided a refreshed experience for educators and onboarding for a student area, while careful integration work ensured legacy systems and third-party platforms worked together seamlessly. My long-term involvement helped the organisation maintain technical stability while evolving to meet the needs of its large educational user base.

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www.singup.org